From everything that we are told - marketing is one of the top activities that an innkeeper can do. It only makes sense - if you build 'it', they won't necessarily know that 'it' is there. Every innkeeper must keep up with the latest and greatest in marketing (in this day and age, that means web-based marketing). One doesn't need to incorporate every idea out there into their marketing mix, but one better make sure that they know about the major tactics.
Global Survey Reveals Most Effective Conversion Tactics for 2010
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